Portfolio — Marketing
This project was a collaboration with Nice and Serious and Compassion in World Farming.
The game concept is a slight controversial set which helps to emphasise the reality of factory farming, which occurs in most cases these days. It conveys the deception which the "off the shelf" toys fail to show.
There was a level of design developing achieved through model making and some trial and error to eventually make this possible.
Check out this video that Nice & Serious produced!